Four logins, or one operator.
Here is what a home service business usually pays for local search today, and what comes with it. Most options do one slice. Lola does the whole job, and she asks about your business before she touches it.
Swipe the table sideways to compare.
Compare Lola with
| Lola | AI website builders | Google profile tools | Review platforms | Traditional agencies | |
|---|---|---|---|---|---|
| Monthly price | $249Founding 100 price, locked while you stay | $10 to $99 | $69 to $99per profile, profile only | $255 to $599 | $1,500 to $10,000+plus setup fees |
| Interviews your business first | YesMore than 50 questions, none about budget | NoStarts from your photos and URL | No | No | SometimesA sales call about your budget |
| New SEO website included | YesClean HTML on your WordPress | YesBuilt on their template | Some include a basic siteBuilt by their AI | No | YesOften billed separately |
| You own the website | Yes, from day oneLeave and it goes with you | VariesOften hosted on their platform | Varies | No website | Often notRented while you pay |
| Google profile run every week | YesPosts, services, promotions, health checks | Yes | YesThe only thing they do | PartlyReviews and listings | Yes |
| Tracks where you show up | Yes50 to 100 searches and a Maps grid weekly, AI answers, and a visibility report | Rarely | Some do | Some do | UsuallyIn a monthly report |
| How you approve the work | Your Lola portalItem by item, as agreed with you. Updates on WhatsApp | App or dashboard | Dashboard | App or dashboard | Monthly report |
| Social media posts | Yes8 or 24 posts a month, posted when you approve | Yes | Some do | Some do | Yes |
| Minimum term | NoneMonthly or yearly, cancel anytime | Month to month | Month to month | Usually 12 months | 12 to 24 months |
| Paid ads | NeverOrganic only, everything stays yours | Optional add-on | No ads | No ads | Usually the coreAd spend on top of the fee |
Prices are typical published monthly ranges for each category in the US, September 2026. Individual providers vary. Lola's $249 is the Founding 100 price for the first 100 businesses.
Claim a Founding spotReal names. Real prices.
What some of the best-known options charge today, and what you get for it.
Home services marketing agency
Scorpion
- Price
- Not published. Reported retainers around $1,500 to $10,000+ a month, plus setup fees
- Contract
- Typically 12 months, by their own FAQ
- What you get
- Built on their own platform. You own it after the contract ends, and moving means a rebuild
Reviews and listings platform
Birdeye
- Price
- $299 to $449 per location a month, billed annually
- Contract
- 12-month contract
- What you get
- No website, no pages, no content
Reviews and messaging platform
Podium
- Price
- From $399 a month (Core) to $599 (Pro), billed annually
- Contract
- Annual contract
- What you get
- No website, no pages, no content
AI Google profile tool
Merchynt Paige
- Price
- $99 per Google profile a month
- Contract
- Month to month
- What you get
- Google profile tools, plus an AI-built website, social posting and review requests. No interview
AI website builder
Durable
- Price
- From about $12 to $22 a month
- Contract
- Month to month
- What you get
- Builds a site from a short prompt. No interview, and the rest is up to you
Your AI growth operator
Lola
- Price
- From $249 a month, Founding 100 price, locked while you stay
- Minimum term
- None. No setup fee, cancel anytime
- What you get
- Your website, your Google profile and your reviews, run for you. Your site is yours from day one
Prices are from each provider's published pricing or widely reported customer quotes, checked in September 2026 (Merchynt Paige on October 27, 2026). They change, so check with each provider before you decide. All names are trademarks of their owners.
Everything you need to know.
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A general chatbot learned SEO from articles about SEO. Lola was built at Rank First Labs from years of real client work, and she starts by interviewing you, so every page is built from your licences, your crew and your real jobs. She also does the work: the website, the Google profile and the review replies, week after week.
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Yes. Lola works around what you already have. She can take on one part of the job or run all of it.
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We move your site and your Google profile to Lola for free.
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No, and that is deliberate. Ads stop the day you stop paying. A strong website, a live Google profile and a wall of real reviews keep working for you whether or not you spent anything this month. Organic only.
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