You run the jobs. Lola runs the rest.
Lola builds your website, runs your Google profile and answers every review. You choose what needs your OK.
- You own your website
- Cancel anytime
Got it. We will call you within one working day, between 9am and 5pm New York time.
Get a free audit of your Google profile and website
See how it works
Lola in under two minutes.
The real Lola screens, on a demo account. What she builds, what waits for your OK, and where your leads show up.
- Pages for your website, each one waiting for your OK
- New leads on your WhatsApp the moment they come in
- Your Google profile and your reviews, looked after every week
Recorded on a demo account with example data. The video plays from YouTube and loads only when you press play.
Real clients. Real numbers.
Calls and impressions come from our clients' own Google Search Console and Google Business Profile accounts. These are real examples; we hide the names to protect our clients' privacy.
Three real examples.
Real businesses, names hidden. Book a call and we will show you the real results.
A moving companyLocal and long distance moving. Northern Virginia
4.8x
more phone calls from Google
From 50 calls to 242 calls in six months. That is about 9 calls a week landing straight from their Google profile.
A typical week of calls from Google
- Call growth+384%
- Impressions, 12 mo176K
A chimney companyDallas Fort Worth, TX
152 calls
in the chimney off season
Spring and summer are the slowest months in the trade. Google still sent them about 6 calls a week.
When the calls came in
A typical off season week of calls from Google
- Visitors / mo7.5Kest.
- Keywords557from under 100
- AI mentions2318 pages cited
Cited in US AI answers for its searches (Semrush estimate, Oct 2026).
A remodeling companySan Leandro, Bay Area, CA
311K
times seen on Google this year
That is 850+ times a day their business shows up when Bay Area homeowners search, and 1,370 visits from Google to their site.
Keywords they rank for on Google
- Google visits1,37012 months
- Est. traffic+28%latest month
- AI mentions159 pages cited
When AI assistants answer Bay Area remodeling questions, they cite this company's site (Semrush estimate, Oct 2026).
Ask for the receipts. Book a call and we will open the live Google reports in front of you. These results come from the Rank First Labs team, the people who built Lola. Lola is the system we run this work on, and it is open to every business now.
Book a call to see real resultsSource: Google Search Console (Web search) and Google Business Profile Performance, data as of October 2026, shown as Google rounds it. Visitors, keywords and AI mentions are Semrush estimates, Oct 8, 2026. Organic only, no paid ads. Each example is one client's result, not a promise. Results vary by industry, market and competition.
Your business. Everywhere.
Lola works on the places buyers look before they call: your website, Google Search, Google Maps and the facts AI assistants read.
- Your website
- Google Search
- Google Maps
- ChatGPT
- Gemini
- Perplexity
The place they choose
Your business
Real jobs. Real photos. Real reviews.
LolaYour AI growth operator- Content going out
- Customers finding you
Illustrative activity
Not bulk AI. She learns your business.
Every answer you give, every job your crew does, every review and every ranking change goes back into what Lola knows about you. So month six works smarter than month one.
Google and AI want to rank a real business. Lola helps you show them you are a great one.
- Your 50+ interview answers
- Your crew's real jobs
- Every review you get
- What ranks and what slips
- Built at Rank First Labs from years of real client work
How it works
Set it up once.
Lola does the work.
Three steps. Ask, build, keep it working. Lola runs your website, your Google profile and your reviews, so you can get back to the job.
- 1
Ask
Answer the essential questions in about 15 minutes in your Lola account, or on a call with our team. Add the rest whenever you have a minute.
- 2
Build
Approve a design with 2 rounds of changes. Lola builds your website, pages and Google profile.
- 3
Keep it working
Get back to the job. Lola keeps building, fixes what slips, and puts anything that needs your OK in your Lola portal first. You get her plan and your numbers every week.
Your gate opener page lost calls this week. I rebuilt it with Mike's job photos and your 3 newest reviews. It's waiting for you in your portal.
Approved- GAppear on Google SearchGet found by more local customers.
- Show up on Google MapsShow up more often in your local area.
- Ready for AI answersClear facts and pages that ChatGPT and Gemini can read.
- Replies to every review
- Guards your money pages
- Checks Google found every page
- Sends her plan every week
Your website, included
Great local and AI SEO starts with a great website. Lola gives you one.
Lola builds your site in clean HTML within your own WordPress, keeping it fast and easy for search engines to read. The site is yours.
- Google uses it to understand what you do and where you do it
- ChatGPT, Gemini and Google AI Mode read it before they recommend you
- Customers check it before they call, with click to call and quote forms right where they look
Example website.
Lola keeps you posted on WhatsApp.
You approve the work in your Lola portal. WhatsApp brings you new leads, updates and her plan, like a message from your team.
- Approve in your portal. Pages, designs and review replies wait for your OK, the way we set it up together.
- Hear it from Lola first. When a money page drops, she tells you, and what she is doing about it.
- Her plan, in plain words. Every week, on both plans.
- New leads on your phone. Every website enquiry lands on your WhatsApp the moment it comes in.
Plans and Pricing
Everything you need to get found, grow and stay ahead. Powered by Lola.
Every plan, one operator. Lola runs all of it for you:
- Your website
- Your Google profile
- Your reviews
- Your social
Founding 100Founding 100 is open. The first 100 clients lock these prices for as long as they stay. You pay today and get access right away.
Lola Start
Everything you need to get started.
$249/mo
Founding 100 price, locked while you stay
Get Lola Start Book a 15-minute call Not ready yet? Get a free audit- New 30-page SEO website, live as soon as you approve it
- Up to 8 new and 4 strengthened pages a month
- 2 long-form articles a month, in your crew's voice
- Guards your money pages, checked every 3 weeks
- Google profile: 1 post a week, review replies checked every 8 hours
- 50 tracked searches and a 25-keyword Maps grid
- Social: 8 posts a month, on 2 networks at a time
- 1 video a month from your clips
- Visibility report every month: your Google searches, Maps grid and AI answers
- AI answers: Lola checks whether ChatGPT, Gemini, Perplexity and Google AI Mode name your business when customers ask, and shows who they name instead.
- 30 review requests by text and 50 instant texts to new leads a month: starts once your texting number is approved by the carriers (we register it for you)
- Email support (24 hours on working days) and a quarterly optimization call
Lola Grow
More content, more reach, more results.
$799/mo
Founding 100 price, locked while you stay
Get Lola Grow Book a 15-minute call Not ready yet? Get a free audit- New 60+ page SEO website, live as soon as you approve it
- Up to 25 new and 12 strengthened pages a month
- 4 long-form articles a month, in your crew's voice
- Guards your money pages, checked every week
- Google profile: 3 posts a week, review replies checked every hour
- 100 tracked searches and a 50-keyword Maps grid
- Social: 24 posts a month, on 6 networks at a time
- 3 videos a month from your clips
- Visibility report every 2 weeks: your Google searches, Maps grid and AI answers
- AI answers: Lola checks whether ChatGPT, Gemini, Perplexity and Google AI Mode name your business when customers ask, and shows who they name instead.
- 75 review requests by text and 150 instant texts to new leads a month: starts once your texting number is approved by the carriers (we register it for you)
- A Lola rep on WhatsApp, 9 to 5 New York time, plus a monthly optimization call
Lola Scale
Built around your business.
Custom pricing
Contact us for a tailored quote.
Contact us- Everything in Grow, built around your business
- One-on-one design consultation with Barry, our designer
- More locations, more brands, more pages and content
- Dedicated account manager on WhatsApp or text
- Custom timeline based on your project
- No setup fee
- No minimum term
- Cancel anytime
- You approve everything before it goes live
- Keep everything Lola created
Built by Rank First Labs, who’ve run SEO for local businesses since 2020. Meet the team
Want every detail, side by side?
See full pricingWhat happens after you sign up
- 1
You pay and get an email to set your password.
Your Lola account is created at checkout. The link works for 72 hours.
- 2
You answer a few questions.
Lola fills most of them in from your site and Google profile, and you only confirm.
- 3
You connect your Google profile and website with one tap.
We never ask for passwords.
- 4
Lola builds your plan and pages.
You approve before anything goes live. Your site goes live as soon as you approve it.
- 5
From then on
Leads straight to your WhatsApp, and a few minutes a week of approvals on your phone.
How much of my time does this take?About 15 minutes to start, then a few minutes a week of approvals.
The people who taught Lola.
Lola learned from years of real work at Rank First Labs, ranking US home service businesses. The same people still stand behind her.
Yoram Daniel
Founder
Has run SEO and websites for US trades since day one, and knows the ins and outs of the industry: what works, what wastes money, and what actually brings calls. Every playbook Lola works from started as a job he did for a real client. Lola just runs them faster, and never asks for a day off.
LinkedIn
Iakovos Y.
Programmer
An HTML artist, and the one who built Lola's mind: the clean pages, the WordPress deploys, and the checks that tell her what ranks and what slips. Every page Lola publishes runs on his code, built to load fast on a phone and to read cleanly for Google. If a page loads slowly, he takes it personally.
LinkedIn
Barry D.
Designer
Did all of Lola's UX and UI, backed by 15 years of design experience and a proven record. He designs the layouts Lola builds from and the way Lola looks, made for a customer on a phone, and on Lola Scale he works with you one-on-one. He has strong opinions about button colors, and he is usually right.
LinkedInWant the whole story?
Meet the teamEverything you need to know.
-
Lola is an AI growth operator for home service businesses. She interviews you about your business, then builds and runs your website, your Google profile and your review replies from your answers. She guards the pages that make you money, and you approve the work in your Lola portal. She also writes your social posts and posts only what you approve. She is built by Rank First Labs, an agency that has been ranking US trades for years.
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Money pages are the pages closest to bringing you calls, like your main service in your main city. Lola checks them every week on Lola Grow, or every 3 weeks on Lola Start. When one slips, she rebuilds it. When one is close to the top, she strengthens it. And she tells you what she is doing, and why.
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US home service and trade businesses. Plumbing, HVAC, garage doors, gates, locksmiths, concrete, roofing, electrical, restoration. One location or several.
-
Lola is open. Founding 100 is open: you pay today and get access right away. Onboarding goes in signup order, and every business answers the essential questions before anything is built.
-
You pay at checkout, and your Lola account is created right away. We email you a link to set your password, and you log in at app.startlola.com. You answer the essential questions (about 15 minutes) and connect your website and Google profile. Then you approve the design, and your site goes live as soon as you approve it.
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Lola's founder calls you at the time you pick, for 15 minutes. We look at your Google profile, your website and your local Maps results together, show you how you compare to the top 3 near you, and what would bring you more of the jobs you want. Ask anything about Lola, the plans and the price. It's free, there's no obligation, and no one can promise you a ranking, so we won't.
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No. Spam pages look the same for every business, and Google can tell. Lola writes from your 50+ answers: your licenses, your crew, your real jobs. No other business has those facts, so no other business gets those pages.
Questions about price, plans or contracts?
More answers on the pricing pageLatest from Lola
All guides
Nine seconds, and it reads like everyone else
A general chatbot learned SEO from articles about SEO. Lola learned it from years of real client work.
Read
One operator, or four logins
A content tool, a profile tool, a review tool and a social scheduler. None of them have met your business, and none of them talk to each other.
Read
Your site scores 31. Your customer gives it three seconds.
WordPress for you, clean HTML underneath for Google. Same dashboard, different speed.
ReadSee where you stand. Speak to Lola.
Book a 15-minute call. We open real clients' live Google reports with you, then give you a straight answer about where your business stands.
Got it. We will call you within one working day, between 9am and 5pm New York time.
- Built at Rank First Labs from years of real client work
- Approvals in your Lola portal
- Organic only, never ads
- Social posts you approve first
