• SOONLola opens in 3 weeks. Waitlist businesses go first.
  • FOUNDING 100The first 100 clients lock these prices for life: Start $249/mo, Grow $799/mo.
  • After that: $297 Start, $997 Grow. See pricing →
Before you pay anyone

Four logins, or one operator.

Here is what a home service business usually pays for local search today, and what comes with it. Most options do one slice. Lola does the whole job, and she asks about your business before she touches it.

Swipe the table sideways to compare.

Compare Lola with

Lola compared with AI website builders, Google profile tools, review platforms and traditional agencies
What you get Lola AI website builders Google profile tools Review platforms Traditional agencies
Monthly price $249Founding 100 price, locked for life $10 to $99 $69 to $99per profile, profile only $255 to $599 $1,500 to $10,000+plus setup fees
Interviews your business first YesMore than 50 questions, none about budget NoStarts from your photos and URL No No SometimesA sales call about your budget
New SEO website included YesClean HTML on your WordPress, live in 7 working days YesBuilt on their template No No YesOften billed separately
You own the website Yes, from day oneLeave and it goes with you VariesOften hosted on their platform No website No website Often notRented while you pay
Google profile run every week YesPosts, services, promotions, health checks Yes YesThe only thing they do PartlyReviews and listings Yes
Checks if ChatGPT names you YesChatGPT, Google AI Overviews, Perplexity Rarely Some do Some do Varies
Approve everything on WhatsApp YesOne tap, nothing goes live without you App or dashboard Dashboard App or dashboard Monthly report
Social media posts Coming soon Yes Some do Some do Yes
Contract NoneNo setup fee, cancel anytime Month to month Month to month Usually 12 months 12 to 24 months
Paid ads NeverOrganic only, results you keep Optional add-on No ads No ads Usually the coreAd spend on top of the fee

Prices are typical published monthly ranges for each category in the US, September 2026. Individual providers vary. Lola's $249 is the Founding 100 price for the first 100 businesses; the public price after that is $297.

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Real examples

Real names. Real prices.

What some of the best-known options charge today, and what you get for it.

Home services marketing agency

Scorpion

Price
Not published. Reported retainers around $1,500 to $10,000+ a month, plus setup fees
Contract
Typically 12 months, by their own FAQ
What you get
Built on their own platform. You own it after the contract ends, and moving means a rebuild

Reviews and listings platform

Birdeye

Price
$299 to $449 per location a month, billed annually
Contract
12-month contract
What you get
No website, no pages, no content

Reviews and messaging platform

Podium

Price
From $399 a month (Core) to $599 (Pro), billed annually
Contract
Annual contract
What you get
No website, no pages, no content

AI Google profile tool

Merchynt Paige

Price
$99 per Google profile a month
Contract
Month to month
What you get
Google profile only. No website, no pages

AI website builder

Durable

Price
From about $12 to $22 a month
Contract
Month to month
What you get
Builds a site from a short prompt. No interview, and the rest is up to you

Your AI growth operator

Lola

Price
From $249 a month, Founding 100 price locked for life
Contract
None. No setup fee, cancel anytime
What you get
Your website, your Google profile and your reviews, run for you. Your site is yours from day one
See Lola's plans

Prices are from each provider's published pricing or widely reported customer quotes, checked in September 2026. They change, so check with each provider before you decide. All names are trademarks of their owners.

FAQ

Everything you need to know.

  • A general chatbot learned SEO from articles about SEO. Lola was trained on more than 100 sites she actually ranked, and she starts by interviewing you, so every page is built from your licences, your crew and your real jobs. She also does the work: the website, the Google profile and the review replies, week after week.

  • Yes. Lola works around what you already have. She can take on one part of the job or run all of it.

  • We move your site and your Google profile to Lola for free.

  • No, and that is deliberate. Ads stop the day you stop paying. A ranked website, a live Google profile and a wall of real reviews keep bringing calls whether or not you spent anything this month. Organic only.

Get Lola first

The full interview, then a straight read on where your business actually stands.