How Lola works.
First she asks. Then she builds. Then she keeps it working.
The timeline
From first answer to live site.
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Day 1
1Ask
YouAnswer the essential questions in about 15 minutes in your Lola account, or on a call with our team. Add the rest whenever you have a minute.
LolaLearns your business, your crew and your real jobs.
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Next
2Build
YouShow us a design you like, or let Lola use her proven layout for your trade. Approve the design, with 2 rounds of changes.
LolaBuilds your website, pages and Google profile from your answers.
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Launch day
3Launch
YouSay yes.
LolaPuts your new site live, and checks that Google finds every page.
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After launch
4Keep it working
YouAnswer her questions, and send photos and videos from your jobs. That is it.
LolaChecks your money pages and sends her plan and your numbers every week. Anything that needs your OK waits in your Lola portal.
See how it works
Lola in under two minutes.
The real Lola screens, on a demo account. What she builds, what waits for your OK, and where your leads show up.
- Pages for your website, each one waiting for your OK
- New leads on your WhatsApp the moment they come in
- Your Google profile and your reviews, looked after every week
Recorded on a demo account with example data. The video plays from YouTube and loads only when you press play.
More than 50 questions about your business.
Not one about your budget. Lola interviews you before she writes a word, and everything she builds comes from your answers.
Start with the essential questions: about 15 minutes in your Lola account, or on a call with our team. Add the rest whenever you have a minute.
- 01What you are licensed for
- 02Who works for you
- 03The equipment you run
- 04The jobs you want more of
- 05What customers actually ask on the phone
Your AI growth operator
Meet your organic marketing department.
Lola handles everything you need to get found, get customers and grow, all in one place.
Website
Build or improve your site
Builds your site in clean HTML within your own WordPress, keeping it fast and easy for search engines to read.
- State-of-the-art UX and UI, on layouts proven for service businesses
- Click to call and quote forms right where customers look
- The site is yours
Content
Blogs & service pages
Service and city pages written from your answers and your crew's real jobs, in their voice.
- Built on your 50+ interview answers, never a template
- Your licences, your equipment, your service area
- Long form articles every month
Reviews
Reply to every review
Replies to every review in your voice, and texts your customers a review request after each job. Review requests by text start once your texting number is approved by the carriers (we register it for you).
- Fast replies: new reviews checked every 8 hours, or every hour on Grow
- Replies that sound like you, not a template
- We agree with you what needs your OK first
Google Profile
Set up & optimize
Posts, photos, services and offers kept current, and your profile locked against edits you did not make.
- Every post sends people to the pages that bring you calls
- A health check every week, so problems get caught early
- Promotions timed to your busy season
Social Media
Posts that convert
Posts planned around your busy season and your real jobs.
- Planned around your trade and your area
- 8 or 24 posts a month, on 2 or 6 networks at a time, posted only when you approve
- 1 or 3 short videos a month from your clips
SEO & Tracking
Where you show up
Tracks your Google searches and a Maps grid every week, checks AI answers, and sets up the business facts and schema AI tools read. Your visibility report comes monthly, or every 2 weeks on Grow.
- 50 or 100 tracked searches, checked weekly
- A Maps grid of 25 or 50 keywords
- AI answers: Lola checks whether ChatGPT, Gemini, Perplexity and Google AI Mode name your business when customers ask, and shows who they name instead
- Business facts and schema set up so AI understands you
Not bulk AI. She learns your business.
Every answer you give, every job your crew does, every review and every ranking change goes back into what Lola knows about you. So month six works smarter than month one.
Google and AI want to rank a real business. Lola helps you show them you are a great one.
- Your 50+ interview answers
- Your crew's real jobs
- Every review you get
- What ranks and what slips
- Built at Rank First Labs from years of real client work
She keeps checking, so you don't have to.
Bulk AI tools publish and walk away. Lola keeps watching what she built.
- Your money pages. When one slips, she rebuilds it. When one is close to the top, she strengthens it.
- Google found it. Every page she makes is checked for indexing, and fixed if it is not showing where it should.
- Your Google profile. Edits you did not make get put back.
- Your reviews. Every new review gets a reply, in your voice.
- Her plan. What to build, rebuild or strengthen next, every week.
Your portal and your WhatsApp.
Approve pages, posts and review replies in your Lola portal, the way we set it up together. WhatsApp brings you new leads, updates and her weekly plan.
A new page to approve
Lola drafts it and tells you. You approve it in your portal.
Lolaonline
A review reply
Written in your voice and posted for you. Ask for a change anytime.
Lolaonline
Lola's plan
What she will build, rebuild or strengthen next, and why.
Lolaonline
Example conversations. Demo data.
Everything you need to know.
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More than 50 questions about your business, and not one about your budget. Start with the essential ones: about 15 minutes in your Lola account, or on a call with our team. Add the rest whenever you have a minute.
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At the start: access to your domain, your WordPress login, manager access to your Google Business Profile, and your photos. We have a guide for each step, and our onboarding team will help you through it. After launch: answers to Lola's questions, and photos and videos from your jobs. That is it.
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We agree with you which items need your approval before they go live, for example every website page, while review replies go out on their own. Ask us to change it anytime. Anything that needs your OK waits in your Lola portal.
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Yes, a simple one. Your Lola account at app.startlola.com is where you approve work and see your leads. New leads and updates also come to your WhatsApp.
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Two rounds of changes before launch. Show us a design you like, or start from Lola's proven layout for your trade, and we refine it with you.
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We start with a full audit. Most trade websites we see are outdated and need a rebuild, so that is usually the first step. If yours does not need one, Lola connects to your existing site and starts adding new content on schedule.
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Speed and the technical work land in the first month. Rankings take longer. Local SEO is months of work, not days, and anyone promising you page one by next week is selling you something else. Lola is slower than ads and cheaper than ads forever.
Want to talk first?
Book a 15-minute call. We open real clients' live Google reports with you, then answer every question you have.
Got it. We will call you within one working day, between 9am and 5pm New York time.
