What does Founding 100 mean?

The first 100 clients lock their price for as long as they stay: $249 a month for Lola Start or $799 a month for Lola Grow.

Is there a contract or a setup fee?

There's no setup fee. No minimum term. Our Terms of Service apply. You pay monthly or yearly and can cancel anytime; cancelling takes effect at the end of the period you already paid for.

When do I start paying?

You pay today and get access right away, then every month or year until you cancel.

Can I change plans, and do you give refunds?

You can upgrade at any time. You can also downgrade at any time, and the change applies from your next billing cycle. Either way, you keep everything Lola has created. We do not refund payments already made, because onboarding puts extra staff to work on your business from the first day.

Can I combine offers?

Choose one launch offer: Founding 100, paying yearly (1 month free on Lola Start, 2 months free on Lola Grow) or free migration from another agency. Founding 100 clients can also pay yearly. There are no free trials or first-month discounts.

How do new pages and strengthened pages work?

Lola decides where the work goes each month. Your plan includes up to 8 new pages and up to 4 strengthened pages on Lola Start, or up to 25 new and 12 strengthened on Lola Grow. A strengthened page is one Lola rebuilds after it drops, or pushes toward the top when it is close. She never publishes pages just to hit a number, and anything you do not use carries over for one month.

What if I have more than one location?

Each extra Google profile for the same brand is an add-on: $99 a month on Lola Start, $69 a month on Lola Grow. Several? Ask us about a bulk discount. For more brands, franchises or larger teams, Lola Scale is built and priced around your business.

Yes. It is your site, on your own domain, built on WordPress. Whether it runs on your hosting or ours, if you ever leave we hand it over with a full export and keep it online free for 90 days while you move it. After that, we only keep hosting it if you ask us to, for $50 a month. Our design is licensed to you for good, free, even after you leave.

Who do I talk to when I have a question?

A person. On Lola Start, email us and we reply within 24 hours on working days, plus a quarterly call. On Lola Grow, a Lola rep on WhatsApp from 9am to 5pm New York time, Monday to Friday, plus a monthly call. Lola Scale clients have their own account manager. You can also ask Lola in your portal at any time.

I already have a website. What happens to it?

If your site is on WordPress, Lola connects to it with the Lola plugin and works on it from there. If it isn't, or you'd rather start fresh, Lola builds you a new site on a preview address. Either way your website and domain stay yours, and nothing goes live until you approve it.

I already have someone doing my SEO or my Google profile.

That's fine. Lola can work alongside them, or take it over. If you switch, we move your site and profile to Lola for free. On a 15-minute call we look at what they do today, so nothing is done twice.

Do you need my passwords?

No. You connect your Google profile and your website with a button in your Lola account. We never ask for passwords, and please never send them to us.

Can I cancel? What happens to my website?

Yes. Cancel anytime in your Lola account or by email to hello@startlola.com, with no exit fee. It takes effect at the end of the period you paid for, and there are no refunds. Your website stays online, free, for 90 days after that, with a one-click export of your website and your data, and it's yours to keep. After 90 days we keep hosting it for $50 a month only if you ask; otherwise we take it down and delete your identifiable data. Ask any time and we hand over your website files and access within 14 days.

What if I don't like what Lola writes?

Nothing goes live without your OK. Read it like a customer would, ask for changes in your own words, or discard it. Website fixes come with an undo.

Lola THE AI GROWTH OPERATOR

Pricing

Plans and Pricing

Everything you need to get found, grow and stay ahead. Powered by Lola.

Every plan, one operator. Lola runs all of it for you:

Your website
Your Google profile
Your reviews
Your social

Founding 100Founding 100 is open. The first 100 clients lock these prices for as long as they stay. You pay today and get access right away.

Not sure? Pick what sounds like you:

Lola Start

Everything you need to get started.

$249/mo

Founding 100 price, locked while you stay

Get Lola Start Book a 15-minute call Not ready yet? Get a free audit

New 30-page SEO website, live as soon as you approve it
Up to 8 new and 4 strengthened pages a month
2 long-form articles a month, in your crew's voice
Guards your money pages, checked every 3 weeks
Google profile: 1 post a week, review replies checked every 8 hours
50 tracked searches and a 25-keyword Maps grid
Social: 8 posts a month, on 2 networks at a time
1 video a month from your clips
Visibility report every month: your Google searches, Maps grid and AI answers
AI answers: Lola checks whether ChatGPT, Gemini, Perplexity and Google AI Mode name your business when customers ask, and shows who they name instead.
30 review requests by text and 50 instant texts to new leads a month: starts once your texting number is approved by the carriers (we register it for you)
Email support (24 hours on working days) and a quarterly optimization call

Lola Grow

More content, more reach, faster replies.

$799/mo

Founding 100 price, locked while you stay

Get Lola Grow Book a 15-minute call Not ready yet? Get a free audit

New 60+ page SEO website, live as soon as you approve it
Up to 25 new and 12 strengthened pages a month
4 long-form articles a month, in your crew's voice
Guards your money pages, checked every week
Google profile: 3 posts a week, review replies checked every hour
100 tracked searches and a 50-keyword Maps grid
Social: 24 posts a month, on 6 networks at a time
3 videos a month from your clips
Visibility report every 2 weeks: your Google searches, Maps grid and AI answers
AI answers: Lola checks whether ChatGPT, Gemini, Perplexity and Google AI Mode name your business when customers ask, and shows who they name instead.
75 review requests by text and 150 instant texts to new leads a month: starts once your texting number is approved by the carriers (we register it for you)
A Lola rep on WhatsApp, 9 to 5 New York time, plus a monthly optimization call

Lola Scale

Built around your business.

Custom pricing

Everything in Grow, built around your business
One-on-one design consultation with Barry, our designer
More locations, more brands, more pages and content
Dedicated account manager on WhatsApp or text
Custom timeline based on your project

No setup fee
No minimum term
Cancel anytime
You approve everything before it goes live
Keep everything Lola created

Built by Rank First Labs, who’ve run SEO for local businesses since 2020. Meet the team

After you sign up

What happens after you sign up

1
You pay and get an email to set your password.
Your Lola account is created at checkout. The link works for 72 hours.
2
You answer a few questions.
Lola fills most of them in from your site and Google profile, and you only confirm.
3
You connect your Google profile and website with one tap.
We never ask for passwords.
4
Lola builds your plan and pages.
You approve before anything goes live. Your site goes live as soon as you approve it.
5
From then on
Leads straight to your WhatsApp, and a few minutes a week of approvals on your phone.

How much of my time does this take?About 15 minutes to start, then a few minutes a week of approvals.

Pick your plan Book a 15-minute call

See Lola in action

The real Lola screens, one minute each.

Eight short videos, recorded on a demo account with example data. The same screens you use after you buy.